Rick Santorum Ad- “Rombo”

Rick Santorum ran the Ad `Rombo`during his 2012 presidential run. It was aimed at Mitt Romney, the Republican presidential nominee. The tactic was to turn Mitt Romney`s negative ads back on himself, by exploiting the fact that he used extensive resources in order to attack Santorum. Thus, the American populace would be turned off by Romeny`s apparent aggression, giving Santorum a much needed boost in the polls at the time. However, what makes this ad brilliant is the fact that Santorum can expose Romneys attack ads through an attack ad itself. Therefore in reality, it is hypocrisy because he`s using an attack ad (hence the poor portrayal of Romney in the video) to criticize Romney`s use of attack ads. Overall, the ad is extremely effective although consciously hypocritical.

Chevrolet Sonic Commercial

Grabbing the attention of the audience is the goal of every commercial, isn’t it? Well, Chevrolet’s recent viral commercial caught my eye as they made their new car (the Sonic) cruise the streets like a skateboard!

As we learned in our INDEV 303 class, car commercials usually aren’t trying to sell cars. Instead, they are trying to sell the lifestyle. In this case, it seems like Chevrolet is trying to sell the “extreme” lifestyle as they are showing their Sonic car act as a skateboard. This appeals to many audiences (in my opinion, the younger generation).

Commercials like this make me enjoy advertising! Anybody else enjoy it? Comment below and let me know!

Dirt Devil-The Exorcist

Commercials seem to be either loved or hated. Nobody likes to be interrupted from their favourite television shows to see random advertisements! However, certain commercials successfully catch the eye of the audience by integrating humour and personality. The well-known company “Dirt Devil” created a commercial using genius marketing approaches.
Dirt Devil’s commercial is one of my personal favourites as they effectively added humour in a way to portray their message. Their message of having the strongest vacuums was made clear as the end of the commercial showed the supposedly possessed girl being stuck on the ceiling from the old lady on the upper level of the apartments vacuuming her home!
Companies should no longer make unoriginal commercials. If they want to interrupt us during our favourite television shows then they should provide an entertaining advertisement!